Our Story: Born from a Cuppa and a Conversation

Funny how all good ideas seem to start with a cup of tea, isn’t it? Back in early 2025, a handful of us were sat around chatting — a mixed bunch of educators, therapists, and curious minds — all feeling the same frustration. Everywhere we looked, BDSM was being shown as either something dark and dangerous, or just plain ridiculous. None of it reflected the real, thoughtful, human side of things.

So between sips of Earl Grey and plenty of side-eye at the telly, we started asking: Where are the spaces for genuine, grown-up conversations? Where could people actually learn about BDSM safely, openly, and without feeling like they’d stumbled into something seedy or shameful?

When we couldn’t find those spaces — we decided to build one. It started small, just a cosy online forum that felt more like chatting in your local pub than scrolling through another faceless website. Over time, it blossomed into something bigger: a proper UK-wide community built on respect, curiosity, and good humour.

We’re still the same small, passionate team who started this over a cuppa — just with a few thousand more friends and probably twice as many biscuits shared along the way.

Heart key.

Our Mission: Changing the Conversation About BDSM

We believe BDSM isn’t about pain, power, or control — it’s about connection. Real connection. The kind that happens when two people communicate honestly, listen deeply, and trust each other enough to explore safely.

Our mission is simple, but it matters:

  • To demystify BDSM with straightforward, respectful education — none of the awkwardness or scare tactics
  • To keep safety and consent at the centre of everything we do — because without them, it’s not BDSM at all
  • To build a genuine UK community that feels warm, welcoming, and real — like having mates who “get it”
  • To challenge the tired stereotypes that stop good people from discovering something that could bring them joy
  • To empower you to explore at your own pace — whether that means diving in, reading quietly, or just thinking about it over your next brew

We’re not here to shock anyone or push limits for the sake of it. We’re here to help you find your comfort zone, discover what feels right for you, and give you the confidence to explore it safely, respectfully, and proudly.

Bondage rope

Meet the Team Behind the Scenes

We’re a proper mix of backgrounds — educators, psychologists, advocates, and the occasional spreadsheet nerd — but what brings us together is our shared belief that BDSM, when done right, can be one of the most affirming, respectful experiences between adults. And we’re here to make sure people have the right tools (and reassurance) to do it properly.

Jamie Reynolds

Founder & Lead Educator
A certified sexologist and long-time community educator, Jamie’s been helping people talk honestly about BDSM for over a decade. They started iLoveBDSM.co.uk because they were tired of seeing good people get bad advice.

Samira Khan

Community Manager
The heart of our community — Samira’s the first to notice when someone looks a bit lost and the first to offer a kind word (or a biscuit). She makes sure our spaces stay safe, friendly, and inclusive for everyone.

Alex Chen

Wellness Advisor
With a background in clinical psychology, Alex keeps us grounded in trauma-informed practice and emotional wellbeing. Their mantra? “The healthiest dynamics are built on empathy — not ego.”

Our Promises to You

These aren’t just slogans for the website — they’re the principles we live by in every article we write, every message we send, and every community event we host:

Fancy Joining Our Little Community?

Whether you’re completely new to all this or you’ve been quietly curious for years, you’re welcome here. No hierarchies, no judgement — just good people and honest chats.

We host monthly online workshops (perfect for when it’s chucking it down outside), open Q&A sessions where no question is too silly

If you’ve ever wanted to explore BDSM in a way that feels safe, friendly, and properly British — we’d love to have you with us.